It seems that many of the small merchants who were early to take advantage of the postcard craze were booksellers or stationers or those already selling souvenirs or perhaps all of the above. For them it was an easy fit and postcards seemed to be a logical extension of the existing business lines. At least that seems to be the case in Charlottetown where firms such as Taylor’s Bookstore, Haszard and Moore, Maddigan, and Carter’s all had cards produced under their names.
Things appear to have been a little different in Summerside. In the Prince County capital druggists and drugstores were the ones to cater to the postcard enthusiasts with local products. Perhaps in the smaller community the pharmacies served then (as they often do today) as mini-departmental stores carrying a variety of small goods in addition to the medical supplies which formed the core of their activities.
Of course many of the national publishers such as Warwick & Rutter, Pugh, Stedman, and Valentine all had postcard images of Summerside and the surrounding communities and these would have been available from a variety of sellers in the town. However some of the merchants in Summerside also placed orders with publishers in Ontario and elsewhere and had cards published under merchant’s names with cards identified either as “published by” or published for.”
P.N. Enman was a Summerside druggist. In 1904 he took over control of a firm that had been founded in 1881 and accordingly was one of the oldest pharmacies in Prince County. The Enman name continued to be carried by a Summerside drug store for decades after Enman’s death in 1931. Percy Enman was also involved in the Summerside Improvement and Tourist Association and served in 1904 as the chair of the organization’s Tourist Committee. He probably recognized the value of postcards as tourism advertising. Enman appears to have been a customer of the Nerlich Company of Toronto because the postcards published for Enman and bearing his name also carry the Nerlich wordmark. While I have found only three cards of this type it is likely that a number of other images exist.
P.D. Enman Cards – click on any card to enlarge
Enman was not alone in having postcards printed by Nerlich. The Red Cross Drug Store was in operation during the same period. It was operated by the McLellan family until 1915 when J.E. Gallant, formerly of Tignish purchased the business. Most of the Red Cross Drug Store cards carry the Nerlich logo while several cards for which the publisher is not identified were published for M. J. McLellan or Mrs. M.J. McLellan.
Red Cross Drug Store & McLellan cards – click on any card to enlarge
I am indebted to collector Phil Culhane of Ottawa who alerted me to the Nerlich cards from Summerside and for sending images of several cards in his collection.
Several of the Nerlich card appear to have a code or catalogue number which suggests there are several additional images for the series which have not yet been located.