Suddenly they’re everywhere

There seems to be a thing with four-leaf clovers. When you start looking you can’t find them anywhere. So you stop looking. Then you find one. Suddenly there are four-leaf clovers everywhere.
The same phenomenon occurs with post cards.
When I first stumbled across a reference to the large Nerlich & Co. output of post cards I knew of not a single one with a P.E.I. image. Then a fellow collector suggested I look at some Summerside cards he had found and I started finding Nerlichs all over the place. By the same token it was a long time before I made the connection between drug stores and postcards in Summerside but when I discovered it there seemed to be a lot of examples that had been right under my nose.
Now these occurrences have converged. This time it is in relation to a card depicting the High School in Summerside. The school itself had been opened in 1879 as the Davies School. Louis Henry Davies (later Chief Justice of Canada) was premier at the time and among his accomplishments was the passage of a Public Schools Bill which created a provincial Board of Education and non-sectarian schools. The eight-classroom structure in Summerside offered grades one to ten.  Ten years later the school was renamed as the “Summerside High School” and provided only the upper grades.  The building was enlarged in 1915 and again in 1932 when it was renamed o0nce more as “Summerside High School and County Academy.” A fire in 1935 destroyed the part of the building shown on the early postcards.

The first postcard showing the building that I had seen was a Warwick Bros. & Rutter card showing the front of the school.

High School Summerside, Prince Edward Island. Published for W.H. Jardine. Warwick Bros. & Rutter # 3617

This black and white card was printed for Summerside merchant W.H. Jardine and may actually have been a later image as the cards noted below do not show several small trees seen in the picture.

As well as the Jardine card, there was another showing the school in the Warwick Bros. & Rutter line. This was one which had probably been published earlier and bore the name of well-known amateur photographer W. S. Louson. It is one of the few cards identified as Louson’s work which depicts a civic structure. Most of his cards are of rural scenes with more of an emphasis on “artistic” settings.

High School, Summerside, P.E.I. Warwick Bros. & Rutter #2641S

The card shows the building with more of a side view as seen from the top of Summer Street.

However the same photograph is used for two other cards which appeared at about the same time (dating the sequence of these cards is all but impossible). Neither of these cards give credit to Louson but the images actually show more of the scene with additional foliage seen on the left side of the card so they were not derived from the Rutter card which has different cropping owing, in part, to the characteristic title band on the card bottom. (click to enlarge images)

While these two images have slightly different cropping, different titles, and different clouds and colouration the real difference is on the card back and this is where we get back to the clovers. Not only is there another addition to the list of Nerlich cards but there is the name of yet another drugstore in Summerside that was in the card business.

The P.N. Enman card (left) clearly shows the Nerlich wordmark

Detail from the back of the Enman postcard

…and on the left side of the back the publication notice

Detail from the back of the Enman postcard

The Kennedy card (right) likewise has significant information on the back of the card. However Mr. Kennedy has proved to be a little more elusive that others in the drug business in Summerside as I have been unable to find information about his business, or about him for that matter.

Detail from the back of the Central High School postcard

I expect, however, that there are a few more four-leaf clovers in the field yet to be found and that this exploration will not end with the postcards of the Summerside High School.

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Drugs…and Postcards

It seems that many of the small merchants who were early to take advantage of the postcard craze were booksellers or stationers or those already selling souvenirs or perhaps all of the above.  For them it was an easy fit and postcards seemed to be a logical extension of the existing business lines.  At least that seems to be the case in Charlottetown  where firms such as Taylor’s Bookstore, Haszard and Moore, Maddigan, and Carter’s all had cards produced under their names.

Lighthouse, Summerside Harbor
Lighthouse, Summerside Harbor, P.E.I. – published for P.D. Enman, Druggist, Summerside P.E.I. card #732 A/22

Things appear to have been a little different in Summerside. In the Prince County capital druggists and drugstores were the ones to cater to the postcard enthusiasts with local products.  Perhaps in the smaller community the pharmacies served then (as they often do today) as mini-departmental stores carrying a variety of small goods in addition to the medical supplies which formed the core of their activities.

Of course many of the national publishers such as Warwick & Rutter, Pugh, Stedman, and Valentine all had postcard images of Summerside and the surrounding communities and these would have been available from a variety of sellers in the town. However some of the merchants in Summerside also placed orders with publishers in Ontario and elsewhere and had cards published under merchant’s names with cards identified either as “published by” or published for.”

P.N. Enman was a Summerside druggist. In 1904 he took over control of a firm that had been founded in 1881 and accordingly was one of the oldest pharmacies in Prince County. The Enman name continued to be carried by a Summerside drug store for decades after Enman’s death in 1931.  Percy Enman was also involved in the Summerside Improvement and Tourist Association and served in 1904 as the chair of the organization’s Tourist Committee. He probably recognized the value of postcards as tourism advertising. Enman appears to have been a customer of the Nerlich Company of Toronto because the postcards published for Enman and bearing his name also carry the Nerlich wordmark. While I have found only three cards of this type it is likely that a number of other images exist.

P.D. Enman Cards – click on any card to enlarge

Enman was not alone in having postcards printed by Nerlich. The Red Cross Drug Store was in operation during the same period. It was operated by the McLellan family until 1915 when J.E. Gallant, formerly of Tignish purchased the business.  Most of the Red Cross Drug Store cards carry the Nerlich logo while several cards for which the publisher is not identified were published for M. J. McLellan or Mrs. M.J. McLellan.

Red Cross Drug Store & McLellan cards – click on any card to enlarge

I am indebted to collector Phil Culhane of Ottawa who alerted me to the Nerlich cards from Summerside and for sending images of several cards in his collection.

Several of the Nerlich card appear to have a code or catalogue number which suggests there are several additional images for the series which have not yet been located.

Additional note – 29 August 2017.  Since posting this item I have discovered a couple of cards which show a continuation of this drugstore/postcard link. There is one additional Enman card puiblished by Nerlich & Co. and a new-to-me drugstore, Wm. Kennedy, which also had cards under its name. See the posting here