Too Much Charlottetown for a Single Card: An Early P.E.I Panoramic

As postcards became more and more popular in the beginning of the twentieth century publishers began to introduce novelty into their production.  One approach was the panoramic or bifold double card with a wide-angle scene folded to postcard size. Although special cameras had been developed as early as 1904 to record 360 degree panoramas and group shots, most panoramic scenes were taken using conventional photo equipment and by cropping the images to produce the wide angle effect. The sharpness of glass plate negatives could make the results quite striking. However in the case of this card the colour printing appears somewhat “muddy”.

Gt Geiorge double001
Bird’s Eye View of Charlottetown Waterfront showing the Beautiful Hillsborough River.  Private Post Card. Haszard & Moore, Importers, Charlottetown, P.E.I.

Landscape paintings had often had a horizontal orientation – hence “landscape” as opposed to “portrait” format – and this seems to have been preferred for most postcards. The panoramic images were reproduced on a number of folding panels, most frequently two, but in some cases three, four or more. Cards with as many as eight panels were produced.

Folded to standard postcard size for mailing the cards did not stand up well to handling and large cards with all panels still attached are scarce.  In some cases only a single panel has survived and a single card without any markings with only one torn edge may be evidence that it was once part of a panoramic card.

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Back of Bird’s Eye view card showing “Printed in Belgium” in the stamp box

The photo on this Charlottetown card was taken from the roof of the Colonial Building looking down Great George Street. Prominent buildings shown include, from left to right, the brick Methodist church, the Presbyterian church, Charlottetown’s Y.M.C.A. building, the Union Bank of Prince Edward Island building, Queen Square School (originally the Christian Brothers School)  with St. Dunstan’s cathedral behind, and the commercial buildings on Richmond street.  The promised “beautiful Hillsborough River” is barely visible in the background. Magnification shows the line of the Hillsborough Bridge visible behind the mass of the Methodist church and helps date the card to after 1905 when the bridge was completed.

Although Haszard and Moore appear to have printed some of the cards bearing their name it is unlike that the Charlottetown Bird’s Eye is one of them.  There is no indication that they possessed the colour presses necessary for the work. On the card itself they are identified as “importers”, and indeed the back of the card shows it was printed in Belgium.

Birds Eye View East river
Bird’s Eye View East River. P.E.I. Museum and Heritage Foundation Collection

Another Haszard and Moore card – Bird’s Eye View East River Showing Hillsboro Bridge, Charlottetown, P.E.I., appears at first glance to be the left hand half of the panoramic card but closer examination reveals this not to be the case. Although likely from the same negative, the East River card is cropped differently. It shows the whole of the Methodist church and a part of the roofline of the Colonial Building which are details absent in the panoramic card. Further, on the panoramic card the title is printed on the face of the card across both halves and any separation of the halves would be easily noticed. This was not always the case and some publishers printed the image both as a panoramic card and as two single image cards.

Whether this is the only experiment of a panoramic card that Haszard and Moore attempted is not known. The only other early panoramic card of Charlottetown that I have is not only a different scene but also is from a different publisher.



Author: sailstrait

I am an archivist, historian and small boat sailor. Over the years have built several small boats, the most recent of which was a Medway Skiff. Since 2011 I have been skipper of "Ebony", a 1982 Halman 20. I sail in Northumberland Strait between Prince Edward Island and Nova Scotia. Member of the Charlottetown Yacht Club, PEI Sailing Association and the Northumberland Strait Yachting Association. I have also an interest in the history of the Charlottetown Yacht Club, Charlottetown Harbour, Northumberland Strait and the vessels that have sailed there over the years.

4 thoughts on “Too Much Charlottetown for a Single Card: An Early P.E.I Panoramic”

  1. I have been looking at the postcards on Richmond street, many buildings are gone replaced by the ugly Murphy Centre. I wonder the Presbyterian Church was it predecessor of Zion? Did the building burn down in a fire or were they demolished as part of a sale of the land?


    1. The Presbyterian Church in the picture was, in fact, the earlier site of Zion Church before the new brick structure was built across Queens Square on the corner with Prince Street. The church, and I believe the manse next door were purchased by the Roman Catholic diocese and the church building was used as the church hall for St. Dunstan’s and carried the name “Holy Name Hall”. The building next to the bank on the corner was the Thomas Alley designed YMCA, one of the earliest YMCA buildings in North America. When the new “Y” was built at the head of Prince Street this was acquired by the federal government and used for offices until the Dominion Public Building was built. All three buildings were pulled down and replaced by the Basilica Recreation Centre, now the Murphy Centre.

      Liked by 1 person

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